Performance Marketing

Performance Marketing Consulting

Improve paid media ROI, conversion and measurable digital growth.

Fuyuev Consulting helps SaaS, BFSI, e-commerce, FMCG, consumer goods, technology, electronics and semiconductor ecosystem companies improve paid acquisition, campaign efficiency, funnel conversion and marketing ROI.

01

Audit

Review media spend, campaign structure, targeting, creatives, landing pages and attribution.

02

Optimize

Improve ROAS, CAC, CTR, CVR, lead quality, conversion and campaign efficiency.

03

Scale

Scale high-performing campaigns, channels, audiences, offers and conversion journeys.

Overview

Performance marketing built around business outcomes, not vanity metrics.

Paid marketing becomes expensive when campaigns are disconnected from customer intent, landing-page quality, offer strategy, conversion tracking and sales follow-up. Fuyuev Consulting helps companies build a more disciplined performance marketing system.

We support campaign audits, paid media strategy, funnel improvement, landing page conversion, marketplace advertising, quick commerce campaigns, attribution design and performance dashboards.

Paid Search
Paid Social
Marketplace Ads
Quick Commerce Campaigns
Landing Page CRO
ROAS Improvement
CAC Reduction
Attribution & Dashboards

Capabilities

What we help you improve.

Performance Marketing Audit

Assess campaign structure, media spend, targeting, creatives, landing pages, tracking, attribution and conversion leakage.

Paid Media Strategy

Define channel mix, audience strategy, budget allocation, campaign objective, creative testing and scaling logic.

Google & Search Marketing

Improve search intent capture, keyword strategy, campaign structure, quality score, landing pages and conversion tracking.

Meta, LinkedIn & Social Ads

Improve audience targeting, creative testing, offer strategy, lead quality, retargeting and campaign optimization.

Marketplace & Quick Commerce Ads

Improve sponsored listings, SKU campaigns, product-page conversion, platform visibility, promo ROI and category growth.

Performance Dashboards

Build visibility into spend, CAC, ROAS, CPL, CTR, CVR, lead quality, channel contribution and revenue outcomes.

Performance Plays

High-impact performance marketing plays.

These plays can be used as focused improvement sprints or part of a broader growth marketing program.

Paid Media Audit

Full review of campaign structure, budgets, targeting, creatives, conversion tracking and funnel quality.

ROAS Improvement Sprint

Improve campaign ROI through better audience, creative, offer, landing page and budget allocation.

CAC Reduction Sprint

Identify wastage, improve targeting and reduce acquisition cost without hurting lead/customer quality.

Landing Page Conversion

Improve messaging, CTA structure, trust signals, lead capture, form design and conversion flow.

Marketplace Ad Optimization

Improve SKU-level ad spend, keyword visibility, product page conversion and review-led trust.

Quick Commerce Campaigns

Optimize platform visibility, assortment, promo calendar, stock availability and campaign ROI.

B2B Lead Quality Play

Improve targeting, qualification, lead forms, nurturing and sales handoff for B2B campaigns.

Attribution Dashboard

Track spend, leads, conversion, revenue, channel mix, campaign ROI and sales contribution.

Industries

Performance marketing focus by industry.

SaaS

Improve demo requests, free trial signups, account-based ads, LinkedIn campaigns, lead quality and pipeline contribution.

BFSI

Improve digital acquisition, lead qualification, trust-building landing pages, partner funnels and branch-to-digital journeys.

E-commerce

Improve ROAS, product-page conversion, cart recovery, retargeting, paid search, paid social and repeat purchase campaigns.

FMCG

Improve quick commerce campaigns, category promotions, brand demand, product discovery and promo ROI.

Consumer Goods

Improve D2C acquisition, marketplace ads, social commerce, influencer amplification, retention and customer lifetime value.

Technology, Electronics & Semiconductors

Improve B2B demand generation, product education, solution campaigns, marketplace visibility and strategic account targeting.

Approach

Our performance marketing framework.

1

Audit

Review campaigns, spend, creative, targeting, landing pages, tracking, lead quality and conversion paths.

2

Diagnose

Identify where performance is leaking: traffic quality, messaging, audience fit, offers, UX or follow-up.

3

Redesign

Rebuild campaign structure, budget logic, audience segments, ad messaging, landing pages and dashboards.

4

Test

Run structured experiments across creatives, offers, landing pages, audiences, keywords and retargeting.

5

Scale

Scale winning campaigns, cut waste, improve reporting and create a repeatable performance rhythm.

Sample Case Themes

Where performance marketing creates value.

ROAS Improvement for E-commerce

Audit ad campaigns, optimize product pages, improve retargeting, reduce wasted spend and improve conversion.

Quick Commerce Promo ROI for FMCG

Improve SKU-level campaigns, assortment, platform visibility, promotional calendar and stock availability.

Lead Quality Improvement for BFSI

Improve targeting, landing pages, eligibility filters, lead scoring and sales follow-up quality.

B2B Pipeline Growth for SaaS

Improve LinkedIn campaigns, search campaigns, lead magnets, account targeting and CRM-based nurturing.

Start the Conversation

Ready to improve your performance marketing ROI?

Speak to Fuyuev Consulting to audit your current paid media performance and build a practical roadmap for better acquisition, conversion and measurable revenue growth.

Contact Fuyuev Consulting

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